Concept information
Preferred term
advertising fraud
Definition
- ADVERTISING FRAUD is generally defined as advertising that is misleading in any material respect, either explicitly or indirectly through representations made in a statement or combination of statements, and any failure to reveal material facts. A statement or representation in an advertisement may also be false or fraudulent when it constitutes a half-truth.The legal definition is much stricter than common sense, which requires the element of “deception” in advertising to establish the illegality. [Source: Encyclopedia of White-Collar & Corporate Crime; Advertising Fraud]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/advertising_fraud
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