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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > advertising targeting of tweens
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > advertising targeting of tweens
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > advertising targeting of tweens
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > advertising targeting of tweens
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > advertising targeting of tweens
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > advertising targeting of tweens
... > social science subjects > business and management > marketing (business) > marketing > advertising > advertising targeting of tweens
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > advertising targeting of tweens

Preferred term

advertising targeting of tweens  

Definition

  • The Media Awareness Network (2005b) describes the identification and labeling of the tween market as “one of the most important recent developments in advertising to kids.” The exact origin of the word tween is disputed, but it generally refers to youth between the ages of 8 and 12 (although some marketers identify the demographic as extending to age 14). According to the 2000 U.S. Census, there are roughly 20.9 million tweens between the ages of 8 and 12, a figure that increases to 29 million if one includes those up to 14 years old. [Source: Encyclopedia of Children, Adolescents, and the Media; Tweens, Advertising Targeting of]

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https://concepts.sagepub.com/social-science/concept/advertising_targeting_of_tweens

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