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Sage Social Science Thesaurus

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... > social science subjects > communication and media studies > media studies > media forms > journalism > issues and controversies > advertorials
... > social science subjects > library and information science > information science > publishing > journalism > issues and controversies > advertorials
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > issues and controversies > advertorials
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > issues and controversies > advertorials
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > issues and controversies > advertorials

Preferred term

advertorials  

Definition

  • An advertorial is any form of paid editorial material that has been written, designed, and executed so as to resemble a news story, editorial, or other content. Advertorials form two broad categories depending on their desired outcome. [Source: Encyclopedia of Journalism; Advertorials]

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https://concepts.sagepub.com/social-science/concept/advertorials

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