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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > affect-dependent theory of stimulus arrangements
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > affect-dependent theory of stimulus arrangements

Preferred term

affect-dependent theory of stimulus arrangements  

Definition

  • Based on the core assumption that individuals are motivated to seek pleasure and avoid pain, the affect-dependent theory of stimulus arrangements of Dolf Zillmann and Jennings Bryant can be applied to many communication contexts. However, in practice, applications of the theory have been used to explain how and why individuals choose particular media content when faced with numerous alternatives. [Source: Encyclopedia of Communication Theory; Affect-Dependent Theory of Stimulus Arrangements]

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https://concepts.sagepub.com/social-science/concept/affect-dependent_theory_of_stimulus_arrangements

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