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affect control theory  

Definition

  • Affect control theory (ACT) is a mathematical theory of social interaction developed by David Heise in the 1970s. Based on symbolic interactionist ideas, ACT explains how interpersonal interactions are constrained by the symbolic culture contained in language and the meanings it associates with things. [Source: Encyclopedia of Group Processes & Intergroup Relations; Affect Control Theory]

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https://concepts.sagepub.com/social-science/concept/affect_control_theory

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