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Preferred term

affinity seeking  

Definition

  • There is a long history of research looking at what makes people find others socially attractive—what makes people like each other. For many years, most predictors of attraction or affinity were static variables such as attitude similarity, proximity, and appearance. [Source: Encyclopedia of Human Relationships; Affinity Seeking]

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https://concepts.sagepub.com/social-science/concept/affinity_seeking

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