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Preferred term

agility and rapid response  

Definition

  • In a business context, agility is a business's capacity for flexibility, coordination, and rapid, effective, cost-efficient response to changes in the business environment. Agility, a term usually referring to the physical abilities of the body, is a concept that covers more than just speed of response. [Source: Encyclopedia of New Venture Management; Agility and Rapid Response]

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https://concepts.sagepub.com/social-science/concept/agility_and_rapid_response

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