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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > alcohol product placement
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > alcohol product placement
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > alcohol product placement
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > alcohol product placement
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > alcohol product placement
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > alcohol product placement
... > social science subjects > business and management > marketing (business) > marketing > advertising > alcohol product placement
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > alcohol product placement

Preferred term

alcohol product placement  

Definition

  • The placement of different brands of alcohol in movies has a long tradition, and product placements of alcohol also appear frequently in rap songs. Although concerns have been raised about the impact of such placements on adolescent drinking, research is needed to explore the influence of product placements on adolescents' attitudes toward drinking, their perceptions of the normative appropriateness of drinking and the prevalence of drinking, and whether placements influence adolescent drinking behavior. [Source: Encyclopedia of Children, Adolescents, and the Media; Product Placements, Alcohol]

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https://concepts.sagepub.com/social-science/concept/alcohol_product_placement

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