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social science subjects > psychology > behavior mechanisms > attitudes > anticipatory attitude change
social science subjects > psychology > social psychology > attitudes > anticipatory attitude change

Preferred term

anticipatory attitude change  

Definition

  • Definition Anticipatory attitude change refers to shifting or changing one's expressed opinion or attitude on a topic as a result of being informed that one will be exposed to a message or communication on the topic. Thus, prior to receiving any aspect of the message itself, people might adjust their opinions on a topic to be more positive, negative, or neutral simply in anticipation of receiving a message. [Source: Encyclopedia of Social Psychology; Anticipatory Attitude Change]

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https://concepts.sagepub.com/social-science/concept/anticipatory_attitude_change

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