Concept information
Preferred term
attitude theory
Definition
- Attitude has been a difficult concept to define adequately, primarily because it has been defined by so many, but also because of the word's differing lay uses and connotations. Since the early 1900s, a number of theories have been developed to provide a framework for the attitude-behavior relationship that would provide explanatory and predictive information. [Source: Encyclopedia of Communication Theory; Attitude Theory]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/attitude_theory
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