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Preferred term

axiology  

Definition

  • Axiology is the branch of philosophy that considers the nature of value and what kinds of things have value. The term derives from the Greek language: axios (worth or value) and logos (study of the nature and properties of, or logic or theory of). [Source: Encyclopedia of Communication Theory; Axiology]

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https://concepts.sagepub.com/social-science/concept/axiology

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