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Preferred term

behavioral theory of the firm  

Definition

  • The behavioral theory of the firm (BTF) is a composition of a number of theories that have emerged within economics, sociology, business, and management studies. These theories have been developed with the intent to deal with the issues of how firms behave in a market-place and what determines the interfirm relationships. [Source: International Encyclopedia of Organization Studies; Behavioral Theory of the Firm]

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https://concepts.sagepub.com/social-science/concept/behavioral_theory_of_the_firm

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