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... > social science subjects > psychology > social psychology > interpersonal relationships > human relationships > communication processes > communication accommodation theory
... > social science subjects > sociology > social interaction > human relationships > communication processes > communication accommodation theory
... > social science subjects > sociology > social theory > micro-interactionist theory > social interaction > human relationships > communication processes > communication accommodation theory
... > social science subjects > psychology > social psychology > interpersonal relationships > human relationships > theoretical approaches to studying relationships > communication accommodation theory
... > social science subjects > sociology > social interaction > human relationships > theoretical approaches to studying relationships > communication accommodation theory
... > social science subjects > sociology > social theory > micro-interactionist theory > social interaction > human relationships > theoretical approaches to studying relationships > communication accommodation theory

Preferred term

communication accommodation theory  

Definition

  • Communication accommodation theory (CAT) has much currency in the broadly applied arenas of interpersonal and intergroup communication, including in health contexts. Accommodating others has been a prime route whereby people can communicatively reduce (via convergent tactics) or magnify (via divergence) social differences between themselves and others in face-to-face interaction and through new electronic media. [Source: Encyclopedia of Health Communication; Communication Accommodation Theory]

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https://concepts.sagepub.com/social-science/concept/communication_accommodation_theory

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