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... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > companies as consumers

Preferred term

companies as consumers  

Definition

  • This entry focuses on companies as buyers involving purchasing and related activities impacting on the supply side of firms. Purchasing and other activities influencing the supply side of companies are important in two respects. [Source: Encyclopedia of Consumer Culture; Companies as Consumers]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/companies_as_consumers

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