Concept information
Preferred term
comparing consumer cultures
Definition
- Comparative accounts of consumer cultures represent attempts to contrast or compare consumer practices and behaviors across different national contexts. They can demonstrate global cultural patterns, such as Americanization, convergence, and differentiation, and reveal qualitative breadth in consumer cultures, past and present. [Source: Encyclopedia of Consumer Culture; Comparing Consumer Cultures]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/comparing_consumer_cultures
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