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Preferred term

consumer education  

Definition

  • Although people have been consuming goods and services in the marketplace for years, the terms consumer culture and consumer education only came into use at the beginning of the twentieth century. Transacting in the global marketplace of the twenty-first century is a complex, nuanced process necessitating special training and socialization processes, available through consumer education. [Source: Encyclopedia of Consumer Culture; Consumer Education]

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https://concepts.sagepub.com/social-science/concept/consumer_education

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