Concept information
Preferred term
consumer interviews
Definition
- Interviews with consumers are an increasingly relevant methodology within consumption studies and consumer research that either replace or complement other data collection forms, such as quantitative or observational research. Consumer interviews can be defined as direct research encounters between researchers and either individuals or groups, characterized by research subjects being encouraged to give extended or reflective verbal answers to researcher questions. [Source: Encyclopedia of Consumer Culture; Consumer Interviews]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/consumer_interviews
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