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consumerism  

Definition

  • Consumerism has often been at odds with American conceptions of masculinity. Historically, commodity consumption has been considered principally a feminine realm, for women's social roles have been centered on the home and family, while men's roles have been focused on work. [Source: American Masculinities: A Historical Encyclopedia; Consumerism]

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https://concepts.sagepub.com/social-science/concept/consumerism

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