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... > social science subjects > psychology > applied psychology > industrial and organizational psychology > research methods for industrial and organizational psychology > content coding

Preferred term

content coding  

Definition

  • In organizational surveys, also often referred to as employee attitude surveys, data are gathered in two general forms, quantitative and qualitative. Quantitative approaches typically involve a statement (e.g., “Processes and procedures allow me to effectively meet my customers' needs”) followed by a scale of response options (e.g., “strongly agree…strongly disagree”). [Source: Encyclopedia of Industrial and Organizational Psychology; Content Coding]

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https://concepts.sagepub.com/social-science/concept/content_coding

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