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context effects in perception  

Definition

  • When Groucho Marx observed, “Time flies like an arrow; fruit flies like a banana,” he made two essential points about the effect of context on perception. The first point is that an isolated stimulus, such as the word flies, is ambiguous and must be interpreted in context. [Source: Encyclopedia of Perception; Context Effects in Perception]

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https://concepts.sagepub.com/social-science/concept/context_effects_in_perception

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