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Sage Social Science Thesaurus

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... > social science subjects > business and management > marketing (business) > marketing mix > products (marketing) > product anatomy > core product
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > products (marketing) > product anatomy > core product

Preferred term

core product  

Definition

  • the advantages and benefits offered by a product; e.g., a stationary exercise bicycle provides the user with fitness, resulting in higher self-esteem, or lawn fertilizer produces a thicker, healthier lawn and pride of ownership to the user. [Source: Dictionary of Marketing Communications; Core Product]

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https://concepts.sagepub.com/social-science/concept/core_product

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