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cultural theories of health communication  

Definition

  • According to an Institute of Medicine report published in 2003, the concept of culture has increasingly become a core component in the development of health communication theory and application. The field of health communication has recently seen a growing interest in the concept of culture, with the idea that culturally based theories of health communication should guide effective health communication applications. [Source: Encyclopedia of Communication Theory; Cultural Theories of Health Communication]

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https://concepts.sagepub.com/social-science/concept/cultural_theories_of_health_communication

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