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... > social science subjects > communication and media studies > communication studies > communication theory > cultural orientations > cultural types theories

Preferred term

cultural types theories  

Definition

  • Cultural types have assumed great importance in those areas of the communication field related to culture. The phrase cultural types has three primary usages in the social science literature: (1) culture and personality, (2) national character, and (3) high versus low context. [Source: Encyclopedia of Communication Theory; Cultural Types Theories]

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https://concepts.sagepub.com/social-science/concept/cultural_types_theories

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