Concept information
Preferred term
customization
Definition
- Customization refers to the efforts of companies to offer goods and services specifically designed or customized according to the needs of a particular customer, a group of customers, or an entire market (country). The core of customization or customization strategy is the focus on specific customer needs. [Source: Encyclopedia of Business in Today's World; Customization]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/customization
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