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... > social science subjects > communication and media studies > media studies > media forms > journalism > consumers and audiences > decline of mass media
... > social science subjects > library and information science > information science > publishing > journalism > consumers and audiences > decline of mass media
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > consumers and audiences > decline of mass media
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > consumers and audiences > decline of mass media
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > consumers and audiences > decline of mass media
... > social science subjects > communication and media studies > media studies > media forms > journalism > history and culture of journalism > decline of mass media
... > social science subjects > library and information science > information science > publishing > journalism > history and culture of journalism > decline of mass media
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > history and culture of journalism > decline of mass media
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > history and culture of journalism > decline of mass media
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > history and culture of journalism > decline of mass media

Preferred term

decline of mass media  

Definition

  • The term mass media refers to the channels and institutions of mass communication that produce and deliver media messages to a large, heterogeneous, and scattered “mass audience.” The term originated in the 1920s with the creation of countrywide radio networks, mass-circulation newspapers, and magazines. In the twenty-first century, the term mass media is used to describe a much broader array of both print and electronic media, including television, film, radio and sound recording, books, and magazines, as well as so-called new media, such as the Internet and video games. [Source: Encyclopedia of Journalism; Mass Media, Decline of]

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https://concepts.sagepub.com/social-science/concept/decline_of_mass_media

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