Concept information
Preferred term
designated driver advertising campaigns
Definition
- In the United States, more than 17,000 people died in alcohol-related motor vehicle crashes during 2003; this figure represented 40% of all traffic-related deaths. One approach to reducing instances of impaired driving is to promote the use of a designated driver, defined as an individual who agrees to remain sober, for example during a party, and thus is able to drive others home safely. [Source: Encyclopedia of Children, Adolescents, and the Media; Designated Driver Advertising Campaigns]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/designated_driver_advertising_campaigns
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