Concept information
Preferred term
direct mail
Definition
- Direct mail is mail that targets specific audiences and constituents on a specific mailing list. Broadly used in direct marketing of products, services, and ideas, in the political arena direct mail is used by political candidates, political parties, political action committees, lobbying groups, and other organizations for four major reasons: to raise money, to amplify pressure on public officials, to recruit new members into groups, or, most commonly, to sell a product, program, candidate, or issue. [Source: Encyclopedia of Political Communication; Direct Mail]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/direct_mail
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