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Preferred term

entrepreneurial orientation  

Definition

  • The specific dimensions of entrepreneurial orientation describe an entrepreneurial firm as one that engages in product market innovation, undertakes somewhat risky ventures, and is first to come up with proactive innovations, “beating competitors to the punch.” Some dimensions of innovativeness, risk taking, and proactiveness characterize entrepreneurial orientation. [Source: Dictionary of Strategy: Strategic Management A-Z; Entrepreneurial Orientation]

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https://concepts.sagepub.com/social-science/concept/entrepreneurial_orientation

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