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Preferred term

environmental analysis  

Definition

  • Environmental analysis is the strategic planning process that attempts to understand issues in the external environment—including the general environment, the health care industry, and specific competitor strategies—to determine their implications for the organization. Environmental analysis is the broad look at the general external environment that once analyzed, should be followed by a more specific industry and service area competitive analysis to complete the picture. [Source: Encyclopedia of Health Care Management; Environmental Analysis]

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URI

https://concepts.sagepub.com/social-science/concept/environmental_analysis

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