Concept information
Preferred term
event sponsorship
Definition
- an advertising and promotion strategy (often a part of a firm's public relations efforts) in which the advertiser forges a relationship by paying a sponsorship fee to have its company or product name associated with a particular sports, cultural, festival, or other public event; the event may be an existing one or one created specifically for purposes of public relations, and the event usually is owned and operated by an organization other than the advertiser-sponsor. [Source: Dictionary of Marketing Communications; Event Sponsorship]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/event_sponsorship
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