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social science subjects > psychology > social psychology > influence (psychology) > fear appeals
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Preferred term

fear appeals  

Definition

  • Fear appeals are messages designed to scare people by describing a threat that is both personally relevant and serious. Fear appeals are one type of motivational appeal, which can be broadly defined as a message intended to increase an individual's drive to engage in a particular behavior. [Source: Encyclopedia of Science and Technology Communication; Fear Appeals]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/fear_appeals

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