Concept information
Preferred term
food marketing programs
Definition
- Food retailers view the promotion of health to customers as a way to differentiate themselves in a highly competitive market and build customer loyalty. Prior to the 1970s, only 1 or 2 food retailers had nutrition experts on staff, and generally their jobs were not directed toward health promotion. [Source: Encyclopedia of Lifestyle Medicine & Health; Food Marketing Programs]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/food_marketing_programs
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