Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

food marketing programs  

Definition

  • Food retailers view the promotion of health to customers as a way to differentiate themselves in a highly competitive market and build customer loyalty. Prior to the 1970s, only 1 or 2 food retailers had nutrition experts on staff, and generally their jobs were not directed toward health promotion. [Source: Encyclopedia of Lifestyle Medicine & Health; Food Marketing Programs]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/food_marketing_programs

Download this concept: