Concept information
Preferred term
food product placements
Definition
- A product placement refers to the practice of placing a particular brand of a product in a movie. Many people recall a small boy leaving a trail of Reese's Pieces from a shed where an alien was hiding to the boy's house (indeed, people are probably more likely to remember the name of the candy than the boy's name—Elliot). [Source: Encyclopedia of Children, Adolescents, and the Media; Product Placements, Food]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/food_product_placements
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