Concept information
Preferred term
formative evaluation
Definition
- Formative evaluation (also known as formative evaluation research or formative research), serves an important role in health campaigns and interventions designed to encourage, reinforce, and change behaviors. Formative evaluation occurs well in advance of a campaign. [Source: Encyclopedia of Health Communication; Formative Evaluation]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/formative_evaluation
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