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Preferred term

glocalization  

Definition

  • Glocalization is a rather awkward neologism of indeterminate origin, coined to describe the interaction between global and local forces in the modern world. The term is most often used to describe how the process of (economic) globalization is subject to the countervailing tendencies of (cultural) localization, with an emphasis on social agency and indeterminacy. [Source: Encyclopedia of Consumer Culture; Glocalization]

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URI

https://concepts.sagepub.com/social-science/concept/glocalization

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