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Preferred term

grassroots campaigning  

Definition

  • Grassroots campaigning refers to efforts to mobilize individuals to take some action to influence a political outcome. In practice, grassroots campaigns come in two types: (1) efforts to mobilize individuals either to turn out to vote or to vote a certain way in an upcoming election and (2) efforts to mobilize individuals to contact a policymaker to take a particular action (also called “outside lobbying”). [Source: Encyclopedia of Political Communication; Grassroots Campaigning]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/grassroots_campaigning

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