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green consumerism  

Definition

  • Green (or conscious) consumerism is both a philosophy and a movement that reconciles consumers' reflexive choices toward environmentally friendly and socially responsible commodities and profit motives of businesses. It is also part of the ecological modernization paradigm that advocates a reflexive modernity in which consumer behavior will ultimately move or drive capitalism toward a “green” one. [Source: Green Culture: An A-to-Z Guide; Green Consumerism]

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https://concepts.sagepub.com/social-science/concept/green_consumerism

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