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grounded theory building  

Definition

  • Grounded theory building (GTB) is a process of qualitative analysis that generates (builds) concepts and their relationships to explain and interpret patterns of social action (a theory) from rich data about a substantive domain of social action (the empirical ground). Grounded theory building is a style of doing qualitative analysis rather than a specific method, and quantitative data can also be used provided all data are used to discern core qualities of the social action under study. [Source: International Encyclopedia of Organization Studies; Grounded Theory Building]

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https://concepts.sagepub.com/social-science/concept/grounded_theory_building

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