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... > social science subjects > health and social care > health and society > cancer and society > media > horserace coverage
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > media > horserace coverage
... > social science subjects > politics and international relations > governance > disaster relief > disaster relief methods and practices > media > horserace coverage
... > social science subjects > business and management > management settings > business management > governance > disaster relief > disaster relief methods and practices > media > horserace coverage
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media > horserace coverage
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media > horserace coverage
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media > horserace coverage
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media > horserace coverage
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > horserace coverage
... > social science subjects > business and management > marketing (business) > marketing > media > horserace coverage
... > social science subjects > communication and media studies > communication studies > political communications > media > horserace coverage
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > horserace coverage
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > horserace coverage
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > horserace coverage
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > horserace coverage
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > horserace coverage
... > social science subjects > politics and international relations > political science > political communications > media > horserace coverage
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > horserace coverage
... > social science subjects > criminology and criminal justice > criminology > sociocultural context and popular culture > media > horserace coverage

Preferred term

horserace coverage  

Definition

  • Horserace coverage is a term used to describe mass media coverage of political campaigns that focuses on the overall political spectacle, the who's ahead/who's behind mentality of a race, instead of providing essential political information. The international trend of mass media coverage relying on horserace elements during an election is prevalent in print, television, and Internet channels. [Source: Encyclopedia of Political Communication; Horserace Coverage]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/horserace_coverage

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