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Preferred term

ingratiation  

Definition

  • Ingratiation is a form of self-presentation or impression management, with the specific goal of enhancing one's likability. Any behavior that potentially has the effect of increasing liking for the actor and that is enacted for this reason can be seen as an instance of ingratiation. [Source: Encyclopedia of Human Relationships; Ingratiation]

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URI

https://concepts.sagepub.com/social-science/concept/ingratiation

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