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Preferred term

innovation management: corporate  

Definition

  • Corporate innovation management involves corporations' processes for managing innovation, which includes organizational, technological, managerial, and strategic innovation. Innovation management focuses on allowing the company to respond to external or internal opportunities by using its creative efforts to introduce new ideas, processes, or products. [Source: Encyclopedia of New Venture Management; Innovation Management: Corporate]

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https://concepts.sagepub.com/social-science/concept/innovation_management:_corporate

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