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... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > innovation studies

Preferred term

innovation studies  

Definition

  • The Oxford English Dictionary credits the economist Joseph Schumpeter with the modern definition of innovation. In his 1939 book Business Cycles, this Harvard University professor distinguished between invention and innovation. [Source: Encyclopedia of Consumer Culture; Innovation Studies]

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https://concepts.sagepub.com/social-science/concept/innovation_studies

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