Concept information
Preferred term
licensing of clothing brands
Definition
- Licensing agreements lease the right to use legally a protected brand name and its relevant logo and graphic to apply on a product, a service, or a promotion. The licensor owns the mark, and the licensee can be a manufacturer, supplier, or distributor who acts on behalf of the licensor and whose production output is increased by the perceived value of a well-known brand. [Source: Encyclopedia of Consumer Culture; Licensing of Clothing Brands]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/licensing_of_clothing_brands
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