Concept information
Preferred term
location strategy
Definition
- A location strategy is, as defined by Marilyn M. Helms's Encyclopedia of Management, “a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives.” A location strategy is based on formulating a number of factors deemed relevant to the business in question. A quantitative-qualitative technique may consist in applying weights to the overall evaluation—in other words, assessing what weight each of the factors should have when developing a list of relevant factors. [Source: Encyclopedia of New Venture Management; Location Strategy]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/location_strategy
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