Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

market positioning  

Definition

  • A marketing term, positioning is the act of memorably and positively anchoring a product, service, idea, individual, or experience in the minds of customers (including prospective customers). A product that is well positioned is widely perceived by the target audience as possessing distinctive, unique, and appealing features. [Source: Encyclopedia of Business in Today's World; Positioning]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/market_positioning

Download this concept: