Concept information
Preferred term
marketing concept
Definition
- The marketing concept is a managerial philosophy that says marketing begins by identifying consumer needs and wants and then, through a series of coordinated activities, satisfies those needs and wants better than competitors while achieving organizational goals; i.e., a consumer orientation, integrated marketing activities, and organizational objectives are the key components of this market-driven philosophy. [Source: Dictionary of Marketing Communications; Marketing Concept]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/marketing_concept
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}