Concept information
Preferred term
marketing plan
Definition
- A marketing plan is the road map that guides an organization in its efforts to achieve its objectives in its marketplace. Marketing plans should be specific to a particular brand or product or service category and should be consistent with the firm' overall strategic plans. [Source: Encyclopedia of Health Care Management; Marketing Plan]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/marketing_plan
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