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materiality of discourse  

Definition

  • The materiality of discourse hypothesis was put forward by Marxist rhetorical critic and theorist Dana L. Cloud in 1994 as a challenge to rhetorical theories that she believed overestimated the power of discourse to construct reality. Cloud defined the materiality of discourse as the idea that discourse itself is influenced by or even constitutes social and material reality. [Source: Encyclopedia of Communication Theory; Materiality of Discourse]

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https://concepts.sagepub.com/social-science/concept/materiality_of_discourse

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