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Preferred term

media and gender stereotypes  

Definition

  • Gender stereotypes are common beliefs formed in culture about how men and women behave. The appearance of gender stereotypes is a result of the sociohistorical construction of a gender relations model in which gender differences were situated above other individual differences of personality between men and women. [Source: Encyclopedia of Gender and Society; Media and Gender Stereotypes]

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https://concepts.sagepub.com/social-science/concept/media_and_gender_stereotypes

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