Concept information
Preferred term
media and mass communication theories
Definition
- When people think of the media, they primarily think of one of the most popular leisure activities in the world: watching television. However, there are many other forms of media, or mediums, which must be examined when studying mass communication. [Source: Encyclopedia of Communication Theory; Media and Mass Communication Theories]
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/media_and_mass_communication_theories
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